Our Approach

Our Approach

Whether you have a website for your business, or you just haven’t gotten around to it yet, our goal to make it easy for your customers to find your business on the internet.  Still, being found isn’t enough, which is why we are adamant about making your website an enjoyable experience for your customers.

Already have a website?

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If you already have a website, you’re off to a great start! Here’s a question for you though: do you know how many people visit you site in a week? How about the browsers they are using to view your site? Do you even know how they found your site?

If your answer was “no” to the questions above, don’t worry, you’re not alone. Many small businesses have websites but don’t know the answers to these questions because they haven’t set up Web Analytics on their websites.

What is Web Analytics?

Web Analytics is the measurement, collections, analysis, and reporting of internet data for purposes of understanding and optimizing web usage, according to the official WAA definition. In other words, Web Analytics is used to measure user behavior on a website. Whether you want to know how long a visitor spends on your site, what keywords brought a visitor to your site, or even what links a visitor clicked on each of your website’s pages, Analytics provides the answers.

Organizing Your Site

Once the analytics gives us a clearer picture of your site’s performance, we map out a plan to help improve the organization of your site’s content so that search engines and their users are more likely to stay and return to your site. We call this perching. When someone perches on your business’ site after finding it through a search engine, chances are good that your site is relevant, useful, and perhaps interesting to your customer.

Marketing Your Site

Once your site is organized with the right content in the right pages, we develop a unique internet marketing plan for your business with the use of Pay-Per Click (PPC) campaigns, Search Engine Optimization (SEO) strategies, and Social Media.

Measuring Performance

No matter which medium(s) we ultimately use to promote your business online, we can accurately measure performance and track ROI with the help of analytics and other tools. At the beginning of every internet marketing campaign we discuss client goals in order to measure success across all platforms.

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No problem! Most small businesses don’t even have a website. In fact, according to a recent study, only 44% of small businesses have their own websites. By having a website built for your business, you are taking a critical step forward towards acquiring more customers. On top of this, you are still ahead of the game for even considering a website for your business.

First Step: Learning About Your Businesss

What do you do? What are you selling? What purpose do you want your website to serve? What do you want your customers to know about your business? These are just some of the questions we will ask during our initial brainstorming session. The answers to these questions will constitute the foundation of your website.

Site Content Structure

The lifeblood of every website is its content, which is why organizing your content so that is easily accessible to your website’s visitors is an essential step. This is perhaps the most important step in the Search and Perch approach. We provide our clients with mind maps, flowcharts, outlines, and other visual content organization tools so they can clearly see how their site will be navigated by its visitors.

Wireframes and Mockups

After giving our clients a basic overview of their site’s content structure we build site mockups that capture the design and style elements. This gives a very clear picture of what the client can ultimately expect their final website to look like and feel like.

Building and Marketing the Site

After Search and Perch clients have given approval on their site’s mockup, we build the site, set up analytics, and finally implement a custom internet marketing plan. Due to the fact that every client has different marketing needs, a formal proposal will be sent to the client before implementing any internet marketing strategies. [/DDET]