Recommended Books

Book Recommendations

Below you will find the books that we recommend on various internet marketing topics.

Please note: some of the links below are affiliate links, and at no additional cost to you, we will earn a commission if you decide to make a purchase.  Please understand that we have read all of these books, and we recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy one of the books.  Please do not buy these books unless you feel you need them or that they will help you achieve your goals.

Conversion Optimization

Convert!: Designing Web Sites to Increase Traffic and Conversion

Convert by Ben Hunt

A thorough, but not too-dense book on building websites that convert. Chapters are organized into 2 parts: designing for traffic and designing for conversion. The book introduces a very interesting concept called “The Awareness Ladder,” segmenting customers into 6 different categories to build appropriate web pages for. I highly recommend this book as an introduction to conversion optimization.

Conversion Optimization: The Art and Science of Converting Prospects to Customers

Conversion Optimization by Khalid Saleh

A bit more technical, but excellent book on conversion optimization. The book progresses from a quantitative, data-driven approach to a more qualitative style. This book covers pretty much everything you could ever want to know about improving your website’s conversion rate. A must-read.

Copywriting

CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

If you were to read only one book on copywriting, this one would more than suffice. Backed by an incredible amount of research, Drew Eric Whitman gives you hundreds of tips about creating copy that sells. I was reading some copy he wrote as an example about a fictitious company, and I literally put down my book to look up the copy, only to find that the company was completely made up. If that doesn’t show how powerful this book is, I don’t know what else will.

Pay Per Click (PPC)

The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing

An excellent introduction to Pay-per-click (PPC) advertising. This book only contains one brief chapter on SEO, so if that’s what you are looking for, this probably isn’t the book for you. Please take a look at the SEO section for our recommendations.

Search Engine Optimization (SEO)

Outsmarting Google: SEO Secrets to Winning New Business (Que Biz-Tech)
Even though the SEO landscape is changing all of the time, this book will introduce you to the most fundamental and still relevant components of Search Engine Optimization. If you are looking to do any DIY SEO, this is the first, and maybe only, book you should read.

Social Media

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

This is a book that serves as a great introduction to all things internet marketing. If you grew up in the traditional media age and are looking to adapt your skills to the newest marketing strategies out there, then this is the book to read.