One of the most important ways of tracking your PPC ROI is through the use of Google’s conversion tracking feature. Shockingly, this is one of the most neglected tools by PPC advertisers for reasons unbeknownst to us. Fortunately for you, since you are on this webpage and reading about conversion tracking, you will likely not be neglecting this important PPC tool for your current and future campaigns when you see how much of a no-brainer it really is.
What is Conversion Tracking?
You really shouldn’t be, because despite the ignorance of many advertisers when it comes to conversion tracking, Google and Microsoft make the process easy as pie. It is merely a matter of copying and pasting, and if you aren’t your own website’s webmaster, your webmaster will without a doubt know what to do, because like I already said, it’s just a matter of copy and paste.
How to Add Conversion Tracking
What good would all this preaching do without a tutorial to finish things off? Watch the video below where I show you how to add conversion tracking.