Conversion Tracking

One of the most important ways of tracking your PPC ROI is through the use of Google’s conversion tracking feature. Shockingly, this is one of the most neglected tools by PPC advertisers for reasons unbeknownst to us. Fortunately for you, since you are on this webpage and reading about conversion tracking, you will likely not be neglecting this important PPC tool for your current and future campaigns when you see how much of a no-brainer it really is.

What is Conversion Tracking?

Physically speaking, conversion tracking is a little snippet of javascript code that Google and Microsoft provide for their customers to put on a landing page of their choice. Functionally speaking, the conversion tracking code is used to measure which users who came to your website through one of your PPC ads, completed an action that you desire and generally results in revenue for your business. The most common action is a sale on your website. So if for example you sell purple socks, and a searcher types “buy purple socks online” into the search engine, sees your ad, clicks it, and buys a pair of purple socks on your site, that would be a conversion. This piece of code tracks that sale, and your PPC interface (e.g. AdWords) records the sale so you can easily see the revenue your PPC campaign generates.

purple socksConfused?

You really shouldn’t be, because despite the ignorance of many advertisers when it comes to conversion tracking, Google and Microsoft make the process easy as pie. It is merely a matter of copying and pasting, and if you aren’t your own website’s webmaster, your webmaster will without a doubt know what to do, because like I already said, it’s just a matter of copy and paste.

How to Add Conversion Tracking

What good would all this preaching do without a tutorial to finish things off? Watch the video below where I show you how to add conversion tracking.