Just when I was starting to get excited about my new niche website I was hit with a major curveball. It dawned on me that I had chosen a bad keyword.
How did I make this conclusion?
Well, if it weren’t for Spencer Haws’ recent post here, I may have dug myself a much deeper hole.
I ignored a crucial element of the top 10 Google results
You see, I realized that my keyword, commercial coffee makers (yes, I’m revealing it now because I’m no longer going after it), is a clear e-commerce keyword in the eyes of Google. Take a look at the top 10 results:
Notice a pattern? Yep, pretty much every one of the top 10 results is an e-commerce site. Argh!
So now what?
Well, although I will no longer be creating a niche site for commercial coffee makers, I will be adding a section to my existing coffee maker review site specifically for commercial coffee makers. Once this has been developed a bit (i.e. there are at least a couple reviews), I will use the domain I bought, commercialcoffeemakers.org, to redirect traffic to this subsection of my site.
So the $8.99 I spent won’t be completely lost.
Secondly, I will need to find a new niche…which I think I already have done.
Don’t make hasty decisions with the niche you choose
Choosing the right niche is the most important step in this whole process. Do not make any hasty decisions about the keyword you decide to go after until you make sure that it has met most of the criteria that has been extensively outlined by Spencer and Pat here and here.
I know, I know, perhaps I’m being a little bit hypocritical…as I’ve already chosen a new niche the day after getting the bad news. I’ve already purchased a domain and setup WordPress. So a few hours of my time and $20 bucks of my money have already been invested.
It would suck to be wrong again, but I figured that since my new keyword meets all of the same criteria I was looking for the first time around, and it’s not an e-commerce keyword with e-commerce sites in the top 10 results, it’s a safe bet.
If I’m wrong again then I will probably slow my research down a bit and make sure I don’t make the same mistakes the next time around.
About the new niche/keyword
I’m really excited about this new niche because it relates to one of my favorite hobbies. The site I will build for this niche will be a review site, but there is a ton of potential for all kinds of content here. Here is a little information on the specific keyword I chose
-5,400 global exact searches, 3,600 local exact searches (according to Long Tail Pro), and <10 local exact searches (according to Google keyword tool). This discrepancy worries me a bit, particularly that last number. So I will have to keep an eye on this.
-$0.82 avg. CPC
-7 out of 10 top results have a Page Authority = 1
-9 out of 10 top results have 0 Juice Page Links
-9 out of 10 top results have < 10 page links
Again, I won’t be revealing the keyword until I’m at least a few weeks into the development of the site.
What are some mistakes you’ve made?
I would love to hear about some others’ keyword research mistakes so we can all learn from each other. You know, I’ve actually bought domains for 3 other keywords that all turned out to be duds? Yep, that’s at least $50 worth of mistakes right there and hours of time.
What are some of yours? Please share in the comments below!