I’ve been trucking along with content generation and still haven’t written one article, myself. This is the complete opposite approach I took when compared with my last niche site, TopRatedCoffeeMakers.com.
While I did outsource about 5-10 articles and reviews with that site, the first ones were almost exclusively written by yours truly. While this was great for me and my site in many ways, it cost me a lot of time.
With my latest niche site, although I’m very passionate about the topic, I’d like to buy as much time as possible when building this site. Sure, content creation is really important…but what if you could find somebody who could create the content for you twice as fast and twice as good? Would you pay for his/her services?
Content count and other information
You may be wondering how many articles I’ve put up on my site so far…so here’s the short answer: 6.
Some other things you might be wondering:
- The first post was added on 6/26/13
- 5 of the 6 posts are merely informational and not actual product reviews (my site will be a review site)
- 4 of the 6 posts were posted between 7/16 and 7/19
I’m going to elaborate on a few of these points…as I certainly have an opinion about the approach I’ve taken here.
First post came a month after I selected a keyword
I chose my target keyword on 5/28/13 and didn’t add my first post to the site until about a month later. I strongly urge you not to do this. In other words, get your first post up as soon as possible. The earlier Google has something to index, the quicker you will start climbing in the rankings.
Since I waited a month to get my first post up, I consider myself a month behind in potential rankings for my target keywords.
Bottom line: have a post ready to copy and past into your content management system (hopefully WordPress) as soon as you get your site setup with its foundation.
The thinking behind the informational posts…
1) I may only monetize with Adsense…so informational posts suit this more (more on this later)
2) These informational posts are “naturally” dense with secondary keywords
I love “long tail” traffic. I mean, who doesn’t? And this was and is the exact thinking behind creating content around these secondary keywords, which in effect are farther down the long tail.
How did I choose these secondary keywords? Well, I basically typed my primary keyword (or a broader version of it) into Long Tail Pro and sorted the results by Local Exact Searches (most at the top). Don’t worry, I’ll spare you the theory and give you a concrete example right now:
Primary Hypothetical Keyword: Bacon Recipes
Enter Bacon into Long Tail Pro
Sort results by Local Exact Match
So we see Bacon Recipes in there, now let’s look at what we find below it. Bacon Sundae, Bacon Wrapped Shrimp, Candied Bacon, Baked Bacon, etc. In other words, we have a wealth of topics that we could potentially create content around:
-How to Make a Delicious Bacon Sundae
-5 Bacon Wrapped Shrimp Recipes That Are Perfect for a Party
-What Is Candied Bacon…and How Do You Make It?
You get the idea, right? Well, this is exactly what I did to come up with these “informational posts” I was talking about above.
Spacing out content
While I may not have data to back this up, I feel like Google prefers spaced out (and consistent) content over sporadic content added in bulk. What I mean is that I posted 2 posts on one day, twice. I don’t think this was an ideal way of introducing my content, so I don’t plan to add two pieces of new content on the same day in the future, unless I’m doing it on a consistent basis.
I’m in love with a new content creation platform…
In my last few posts I talked about a writer I’ve been working with that I hired through Elance. While I thought he was great for the first few things I had him write, I found myself spending too much time editing the articles he delivered. This doesn’t mean I won’t use him again in the future, but ever since I gave Textbroker a try I don’t see how I’m going to ever go back to Elance.
Textbroker completely exceeded my expectations
I first heard about Textbroker through Spencer Haws’ niche site case study. So I finally decided to give it a try and was blown away.
What’s unique about Textbroker is that you get to see an exact quote for the maximum amount you will spend on an article within the length range you select.
So say you want an article that is at least 500 words and at most 750 words, Textbroker will come back with the maximum amount you will pay (if the article happens to be 750 words).
Another really cool aspect is that you can choose the writing quality level from 1-5. The higher the quality, the higher the cost. However, I found that a 750-1000 word article cost me under $25 for writing level 4. I was more than pleased with the quality of the writing.
Finally, you have the option of choosing to send the article out to the entire community of writers, a specific writer, a team of writers, or a team of expert writers for a specific industry that Textbroker will choose for you. Love all of the options, but so far have only tried the entire community option.
The best part about Textbroker?
It’s incredibly fast. I got each of the articles I ordered delivered in under 3 hours. Incredible.
Ordering content with Textbroker
My monetization dilemma
As some of you may know, my previous niche site’s reviews were mostly collated. Meaning, I found as much information as I could find from reviews on a particular coffee maker around the web, and summarized it into one review. While I initially grappled with the ethics of doing something like this (considering I had no actual experience with many of the coffee makers I reviewed), I justified it with 2 things:
1) The opinions of a large group of people are more valuable than the opinion of an individual
2) If you disclose that you don’t have experience with something, but outlined the aforementioned benefit, it should be OK
and while I still believe this, I’m not sure if my new niche is a product that can fit within these 2 justifications. Also, there isn’t one unified site where I can send my visitors to purchase the products that are being reviewed. The products my niche relates to are sold on multiple sites…which means multiple affiliate programs.
The bottom line is that I’m still not sure if I’m going to monetize via affiliate marketing for this niche site. It seems messy.
To start, I think I will stick with Adsense until I can think this through a bit more.
My domain dilemma
To be honest, I’m not even sure if this is a dilemma yet. You see, I bought a Partial-Match-Domain (meaning, my primary keyword is at least partially in the domain).
But I also bought a branded domain…which is what my site is actually called. So let me give an example:
If my primary keyword was still Bacon Recipes, my situation can be described as this:
- My WordPress site is hosted on the partially-matched-domain: www.bestbaconrecipes.com
- But my site is actually called Bacon Lova, and I have www.baconlova.com forwarding to www.bestbaconrecipes.com
- www.bestbaconrecipes.com is actually where all my site’s files are stored, and XML sitemap is submitted through
I hope you follow. Basically point #2 describes my dilemma.
I suspect that my PMD, www.bestbaconrecipes.com would be the one that Google indexes…but this is not necessarily what I want. Does anybody know how this works exactly? I think I may have shot myself in the foot by setting my site up on the PMD instead of the branded domain.
Wrapping it up
I think that’s more than enough info right now. Please share your comments and questions. My next update will include costs and more information on my Adsense configurations. Maybe I’ll have a bit of traffic to show (and hopefully rankings) too.