Search Engine Optimization

Search engines are used so much and by so many people these days that it is no wonder the SEO acronym is thrown around so often. However, with its prevalence comes big misconceptions. Particularly that in order to be a top result on Google you need to know its top-secret and ever-evolving algorithm.

While Google and other search engines don’t reveal the entire formula, it is no mystery what your site needs to appear at a higher position on search engine result pages: relevant, interesting, original, organized content. Without this type of content on your website, you will never get the inbound links you need to improve your search engine rankings.

This has always been the biggest component to every Google algorithm, yet the majority of people continue to ignore it because they are lazy and want the easy way out. Search and Perch doesn’t take the easy way out with SEO. If you want your website listed higher on search engine result pages, let us get you on track by doing SEO the right way.

Pay-Per-Click Advertising

PPC advertising is what many people refer to as the paid version of SEO. Still, at Search and Perch we consider PPC as simply another major component of SEO. Why? Because PPC advertising is a great way to get your website listed on the first page of search engine results. Plus, it is the quickest way to do so.

The main difference between PPC search engine results and “organic” search engine results is the appearance, location, and the price.

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Organic Search Results

Organic Search Result

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Paid Search Results

Paid Search Results Top

Both the image above and below this text are paid ads displayed through a PPC campaign on Google. Google’s advertising program is known as Google AdWords.

Paid Search Results Side


Social Media Marketing

Social Media Marketing (SMM) is one of the hottest topics out there in internet marketing right now, and for good reason. Most major websites these days are shifting towards a “social” approach. In fact, it has been said that a social media presence will soon be a communication norm among all businesses, just like using e-mail and fax has been over the past few decades.

Social media however, is not a straightforward concept. There are so many platforms shooting up these days that it is almost impossible to keep up with it all. Don’t worry. Despite the fact that there are so many social media tools out there (Facebook, Twitter, Youtube, Digg, StumbleUpon, etc.), you really only need to choose a couple of them in order to be successful with social media.

Custom Perch

Not sure what you need? Contact us for a free proposal. Just tell us what you’re looking to achieve through marketing your business online, and we will send you a customized plan outlining our recommendations and associated costs.