Recommended Software

Recommended Software

Below, you will find the software and WordPress plugins I use and recommend. Some are free and some are paid, but in either case they are all meant to assist you in your internet marketing efforts.

Please note: some of the links below are affiliate links, and at no additional cost to you, I will earn a commission if you decide to make a purchase.  Please understand that I have used all of the software listed below, and I recommend them because they are helpful and useful, not because of the small commissions I make if you decide to buy one of these tools.  Please do not buy any software unless you feel you need it or that it will help you achieve your goals.

WordPress Plugins

All of the sites I make are built on WordPress, but in almost every case I need to add on a few plugins for increased functionality. Here are the ones I recommend:

Gravity Forms

Gravity Forms is one killer contact form plugin. From basic to advanced, you can create an unlimited number of forms on your website through the use of this plugin. It even integrates with other popular third party software and services, like: Paypal,, Mail Chimp, AWeber, Freshbooks, and more.

Perhaps the best part of about Gravity Forms is their outstanding support staff. The developers bend over backwards to get things working for you, and very quickly. So if learning how to use the plugin is something you’re worried about, you can feel confident that a full team will be right there, ready to help on their forums.

Gravity Forms starts at $40. Integration with third party software and using the form on unlimited sites will run you $200 a year.

Pretty Link Pro

Have a bunch of long, ugly, and conspicuous affiliate links on your website? Want to shorten them and/or brand them with your own top-level-domain? Pretty Link is the go-to plugin for cleaning up affiliate links. It even has the ability to go through all of the links on your site, and shorten them.

Personally, I’m still playing around with this plugin. But so far, I’m loving it.

If you want to see some pretty links I have on this site, just run your cursor over the links on this page. You can see they are all customized.

Pretty Link has a free version that I recommend you check out before buying. The paid version starts at $39.

Premise 2.0

I’ve written several articles on the Premise plugin that you can find here and here. Basically, I’m a pretty big fan of this plugin.

So what’s it for? Simply: building landing pages quickly and easily via WordPress. It supplements pretty much any theme you’re running, and is a must-have for anyone who needs to build lots of landing pages with little coding experience. You can also create a membership site via Premise, so if this is something you are considering doing on your own WordPress site, this is definitely a great plugin to check out.

You can try out Premise for 30 days for free. Otherwise, the entire package costs $165.

My Review Plugin

Want to build a review site on WordPress? This is the one we use. It’s packed with about 5 themes, the ability to create comparison charts, it’s own comment system, and so much more that we’ve yet to mess around with ourselves.

The slight caveat to this plugin is that it takes some time to figure out. Somewhat of a steep learning curve, but from the research we’ve done, this is the best review site plugin out there.

My Review Plugin starts at $90.


Arguably the best slider plugin available for WordPress. I use it on my authority site: You can do all kinds of cool stuff with it, like create a carousel, apply filters to images, or highlight featured posts. It loads fast and is responsive. Meaning it will adjust to your users’ screen size no matter whether they are on a computer, mobile device, or tablet.

For a single site, Soliloquy is just $20/year. However, if you want all of the cool addons and use on unlimited websites you will need to get the developer’s license which costs $100/year.